Category: Uncategorized

In Which I Tell You My Upcoming Performances

So it’s been a very busy month for me, and I’m spread a little thin over a couple of different opportunities. But that’s a good thing! First and foremost in my mind is completing After. The good news on that front is that I will have the first draft off to my editor next week!  I’m incredibly excited to get this into your hands because it was not just a fun project to do, I have something very special planned for it that I want to wait for publication to lay on you!

I’ve also been doing some Video Game consulting work which has been helping pay the bills, and that has been a tremendously rewarding experience.  For the longest time inside Xbox I would be called upon to basically provide the service of being an analyst or consultant for some aspect of a game for the platform.  And every time I would toil and provide what I thought was concrete applicable advice only to hear from the other side of the table “Well of course you think that, you want our title to be better on Xbox than PS3.” and watch my hard work get dropped on the floor because I was talking to liaison people for a platform and not the people in charge of making the game the best it can be. 

Now that I’m doing consulting, they can still drop my advice.  But I now I get paid for it, and I know that they dropped it for reasons related to resources or having to make cost decisions not solely because the joker across the table in charge of not playing favorites. Especially since now I can provide my expertise to any platform.  It’s very rewarding work.  I can see why a lot of people leave XYZ industry and go into consulting.

But what I really want to do, is direct!

Ok not really what I really want to do is perform! I love being in front of an audience and making them laugh. And alongside this big adventure of leaving the crushing corporate world and trying to do what I want is doing ALL the things. So I have a list for you of my upcoming performances!

For those who are not familiar with what I do performance wise, here’s an example, and another, and another.

Having said that, I’m so happy to announce I’m a special guest for the Exceptionally Ordinary Variety Tour for their Seattle and Portland shows! I’m also going to be performing fun stuff with Molly Lewis in Seattle!  And at Rooster Teeth’s community event in Austin I will also have stuff to say!  And lastly I will be at w00stock 4.0 at SDCC (note I’m not an official performer at w00tstock 4.0 but will be present as alumni and to do something we had a blast doing last year.)  In all cases I will have hard cover and soft cover copies of my first book, A Microsoft Life, for sale and will be signing it. Here’s my schedule!

SEATTLE 6.20:

The Exceptionally Ordinary Tour at The Vera Project

PORTLAND 6.21:

The Exceptionally Ordinary Tour at The Old Church

SEATTLE 6.24:

Molly Lewis and Friends at The Triple Door

AUSTIN: 7.7-7.9:

RTX (Rooster Teeth Xpo)

SAN DIEGO COMIC CON 7.12:

w00tstock 4.0!

I have other performance announcements to make for August and September but for now please come out see me and my friends act silly for you.  I’ll be doing a mixture of old stuff and entirely new stuff, and I would love to see you there.

When All the Fools Rush In: Part 1

I’ve made no secret of my hatred of April Fools day.  I hate it.  I hate it more than Joanie would grow up to secretly loathe Chachi after ten years of sullen marriage, nurtured resentment and missed opportunities.  I hate it more than Yukon Cornelious would grow to hate his baleful addiction to peppermint as he lay dying from peppermint poisoning in “The Mint Julep” hotel in Las Vegas, tended in the end only by a prostitute with a heart of gold as his last remaining friend.  I hate it more than when someone says “Van Halen with Sammy Hagar wasn’t *that* bad.”

In short, I hate April Fool’s with the white hot intensity of a thousand suns in champagne supernova, cooking inside a microwave of the gods set on high, locked inside a car sitting in the universe equivalent of a black interior Chevy nova in the Texas summer heat.

I want to make clear the reason why.  For a period of about 36 hours as the wave of April Fools rolls over the world from Sydney to LA, the Internet as a means of distributing information becomes useless.  I mean completely useless. 

As useless as a metaphor without an.

Pranks however, I am fond of.

I’m by no means a master prankster or anything of the sort.  In fact, I enjoy being fooled just as much as fooling as long as the joke was well done enough. But as this past April Fool’s day came by and I was nurturing my hate now that the Internet is around* I reflected a bit on some pranks both at my hand and against me. Two stuck out in my mind, both from my childhood.  And I remember them vividly.

I have two younger brothers, Jeff and Scott. If I have not been clear about the fact they are awesome and I love them muchly, let me do that right now. Scott resides in the rarified air of HighAtopAMountainNearTheSky in Colorado where he brews beer and walks among the Elk.  My youngest brother Jeff frolics with his dog DeeOhGee** in our home town of Dallas, works in the restaurant business, and we can always be counted on to be txt’ing each other during major NASA events.

When we were children, I was into comics and they were into baseball cards.  Thus began my first major April Fool’s prank. 

I blame the baseball card thing squarely on my father and my Uncle Mark.  On my father’s side of the family there was an intense love of Baseball.  It’s to this day never really gone away. My cousins delight in the knocking about of the base balls and the running of the bases against the bad guys in the fields of out.  I never got it.  Oh sure, my first piece of sports equipment was a beautiful leather Wilson baseball glove.  My father taught me to oil it and take care of it.  He taught me to never keep my eye off that strangely stitched ball whether I was fielding, pitching, or batting with the part of the game that is called the bat.  I learned these things and I remember them today, much like most people learn Algebra.

Baseball is interesting to me in one singular respect.  It is a game of stats.  You can replay any baseball game in your head if you know the stats by innings.  Other than that I find it crushingly boring.  I refer to the late great George Carlin, who said that you could make Baseball 10000% more interesting by randomly placing landmines in the outfield, and if the pitcher hits the batter with the ball the batter is out.

My brothers however, found a way to embrace Baseball I never could: Baseball Cards. The most entertaining night in modern Baseball history, besides the time he delivered one metric manhandling to that moron batter who charged him on the mound, was the night the great Nolan Ryan pitched his monumental 5000th strike out.  Up high in the stands was my uncle Mark, with a run of the mill camera.  And he managed to take the only authenticated photo of the actual moment.  He caught, in one photo, the pitch the swing AND the scoreboard. Thus began my uncle’s journey into Texas Rangers baseball fame, and my brothers’ love affair of baseball cards.

They started collecting them incessantly.  With my uncle’s guidance and tips from my father, they began spending all their allowance money and birthday and Christmas requests on cards.  Boxed sets of Topps, Upper Deck, Fleer suddenly filled their shared room.  Flip books of rares were created.  They became consumed. They had to have two boxes of every year.  One sealed and one to plumb for those cards worth the most and most in need of protection.  You people who think the card game Magic inspired card preservation obsessiveness are obviously people who never knew a baseball card collector.  All of that shit came directly out of baseball card collecting, just without any actual use of the cards other than looking at them and having to throw away pounds and pounds of gum so dry and brittle I’m convinced the balsawood industry was actually making it.

I regarded this with some amusement in my own private bedroom as I bagged my latest Detective Comics issue in Mylar with an acid free cardboard back.  You know, something actually important.

Soon, Jeff found a stray puppy.  It was some retriever-esque mutt wandering the neighborhood with no collar and way too young to be lost. He brought it home, and my mother named it Maggie.  Maggie features very prominently in the next several hundred words.

Maggie was prone to chew, as most puppies are, and she was an absolute delight.  Our long time family dog, a toy poodle named Angus that lived to be 17, had just been put down.  So the arrival of a fresh young playful dog was just what we needed. My brothers, obsessed over their cards, would often leave them out in their bedroom after pouring over them like deluded fools. But they knew to close the door.

After Maggie had established a reputation for shredding, having going through a couple of pillows and several books,  I sat in my room one late March night carefully cataloging my pre-Crisis on Infinite Earths comics from the post ones, and realized the ultimate April Fools prank.  Being older I had a bit more spending money than they did of course.  My epiphany was that while my joke was *technically* mean spirited, it would result in a net benefit for my brothers.

The next day I went to a local card store and bought as many single packs as I could afford.  I split it up amongst the card makers.  I ran home and opened each pack carefully.  Using one of my brothers’ many price guides I separated out any rares or potential rares (rookies).  I munched on balsawood textured gum I carefully indexed each card out of each pack. In an initial purchase of about 60 cards I netted about 5 rares and another 5 potential rares. Another pass yielded another 2 rares and 30 cards, giving me 90 cards for my prank. Again munching on balsagum I carefully planned for April first.  I shredded all the common cards  by hand.  In the end I basically had baseball card confetti. As April first approached I purchased the exact same card holders and flipbooks my brothers had.  I tore them apart as well, a bit more haphazardly this time and in larger chunks.

When the big day arrived I waited until my brothers were downstairs together and put my plan into action.  I locked Maggie in my room. I quickly took their flipbooks and boxes of cards into my mother’s room.  I carefully and rapidly soaked the baseball card confetti in water and spread it all over their room, dropping the torn flipbooks as I went.  Within just a few minutes their room looked like a puppy sized, baseball card eating tornado had gone through it.  Mischief managed, I moved Maggie into their room and closed the door.  I wandered downstairs and said “Hey has anyone seen Maggie? I have not seen her in like an hour”

My brothers had already seen the anger in the house at Maggie chewing up various things and sensed danger.  They looked up from their perch on the couch as I turned in perfect slow motion timing and said “Ohhhhh mannnnn I hope sheeeeee isnt innnnnnn yourrrrrrrrr roooooooooom”

You could almost see the John Hughes’ dolly back zoom-in effect as they realized what might have happened.  They ran upstairs with me in close pursuit.  As they opened their door, time stopped.  There was the palpable sound of an old vinyl record scratch. Two things happened at once.

Maggie had already had a field day with the torn up useless cards so she was on top of one of their beds, her mouth coated in paper fragments and busily chewing up a fake torn flipbook I had put in there. She looked up at my brothers with that happy tongue lagging grin that only a retriever breed can manage, you know the one that says “ARE YOU AS HAPPY AS I AM RIGHT NOW?” The illusion was more perfect than I could have hoped for.  She looked for all intents and dark purposes as if for the past hour she had systematically destroyed everything my brothers held dear.

The second thing that happened is that both my brothers souls’ rent asunder in front of me and I had to physically prevent them from murdering, then eating the puppy.

And that part was tough because holy crap they really wanted to kill that dog.

The dog of course, thought this was play time, being happy to finally tear up shit that was ok to tear up.  So I entered some type of matrix like battle where a situation of my own creation resulted in my trying to shield an attacking and playful puppy from my two brothers. Imagine an anime sequence where I had to actually fight my brothers with swords and laser beams coming out of their eyes, while the puppy turned into some type of pokemon, all over a situation I had created. It took many many minutes of screaming and yelling and fisticuffs to let them know it was all a joke. In the end the handing them their collections safe and sound helped.

And the handing over of rares and potential rares they didn’t otherwise have helped.

But.  They didn’t forget.  Oh no they didn’t.  And Maggie would be the instrument of their revenge.  But being smart, and being related to me, they knew to wait.  They knew to bide. (cont)

 

 

*SERIOUSLY GUYS I FUCKING HATE IT I HATE IT I HATE IT I HATE IT I HATE IT I HATE IT I oh is that a graham cracker, why thank you, *munch munch*.  SERIOUSLY I HATE IT I HATE IT I HATE IT I HATE IT I HATE IT.

** Get it?  *nudge*  Get it?

The Blue Truck Lady From Hell

The town I live in, Duvall, has an email alias within Microsoft for all the employees who live there.  Without fail, every couple of months, someone sends this:

"What’s with the lady in the bright blue truck who only goes 20 miles per hour on the main roads?  Can something be done about her?"

And again without fail, comes the reply from someone else on the alias:

"Ah, I see you ran into the BTLFH."

Duvall is a small farming community with a population that runs in the low thousands. It sits on the East side of the beautiful Snoqualmie river valley.  Over the past 10 years or so, a significant portion of that population has shifted to having a large contingent of Microsoft employees, drawn by the lower house prices and small town life. Like any small town it has its benefits, drawbacks, and minor quirks. A benefit for instance is that it’s almost always quiet, and on a clear night you can see the milky way due to the lack of light pollution.  A drawback might be the dearth of good restaurant choices or the distance one has to go to attend a major concert or event.

And a quirk would be The Blue Truck Lady From Hell.

The Blue Truck Lady From Hell is an older woman driving a bright blue Ford Ranger pickup truck with a white dark tinted bed cover.  She is known primarily for never exceeding 20 or 25 miles per hour, even on the 55mph highway that leads in and out of Duvall, or any of the associated 45mph roads in and around the town.  She is most famous, and earned the "from hell" designation, for consistently slowing down the morning Microsoft commute.  The fastest way from Duvall to Microsoft involves the 203 highway (55mph) to 124th (45mph) to Novelty Hill (35-45mph).  That stretch of the Microsoft commute has no passing lanes until you reach Redmond Ridge, about 5 miles from Duvall.  Meaning if you happen to get stuck behind the BTLFH, you will be stuck behind her for the next 10-15 minutes, crawling along at 20mph.  Here’s a photo of me stuck behind her this morning:

WP_000071

That stretch of road is 45mph, we’re crawling along slowly enough there for an MS employee behind me to safely capture the moment with his phone.

Depending on your commute habits, you might run into the BTLFH roughly three or four times a year, just rare enough to make it an oddity and amongst some of the newer members of the community, an exciting event.  Like sighting a bald eagle or something.

Whenever I see someone driving in a way that is completely counter to reality or the world I myself appear to be experiencing, I no longer get angry or upset.  Instead, I try to imagine what world that person is seeing.  In the case of the BTLFH, I often imagine that she is seeing a mystical world of amazing beauty, with rainbows and mythical beasts and stunning vistas, such that she can’t help but drive slowly in order to experience it all.  Or perhaps she is seeing a dark world fraught with peril, where just the slightest mistake could send her careening off a sheer cliff face or into a pool of lava.  Or maybe she see’s a post apocalyptic world filled with the ruins of past glory, and she is driving slowly in sadness, lamenting a world now past.

Either way, I just can’t get angry when I realize she’s going to be a part of my morning commute.

We also have Zombie Deer in Duvall, but that’s a story for another time.

The Story of my Book Part 3: The Return of the Conclusion

All along in the back of my mind I think I figured out that I was going to have to go my own way publishing.  The first most important step I took beyond an editor was to ask my friend Mark to design the cover. Mark has been my friend now for more than 20 years, and in my private adaptation of Scientology level classification that I secretly apply to all my friends he is ranked at L18 (Non-Thetan Positive Trans-Thetan Tom Cruise Crazy negative). 

That being said however, he is far more artistic than I could ever hope to be.  And quickly he came up with an idea I liked a lot for the cover, something whereby many images from the individual stories was represented on the cover, over or behind some type of image of me.  He chose as the image of me a pointillism style drawing of a picture he took of me.  The best part was that the day he took the picture I was wearing a fairly geometric and ornate flannel shirt.  Half way through his representation he began to bemoan his choice.  I pointed out that, he could use the picture for reference and didn’t have to actually replicate the pattern of the shirt I wore. 

But quickly it became a point of pride to him, and the final design to this day I am really really pleased with:

image002

We had to do some tweaking over various iterations to be mindful of copyright and trademarks, but in the end, I could not be happier with the front face of my first book.  I can imagine someone seeing this cover and saying “why is there a pig there?  And a dog?  And a tornado?  I MUST KNOW”. But seriously that drawing of me?  Point by laborious point people.

So I had a cover, I had a plan.  Lulu.com was always the backup to me, because I had purchased products from them and enjoyed the result.  Their softbacks were well produced, the paper was good quality, and I felt that above all, the books they made were worthy of keeping.  Not to mention the offered many options for e-publication or audio books and I would fully retain all rights.

So I dove in.  I purchased a formatting and publishing package that would master my document in .PDF, then make sure it reached all retail outlets.  The cost of the package was somewhere around $350 or so.  After some painful wrangling over formatting I ended up with a perfect .PDF master and softback edition, which was then propagated out to Amazon.com and Barnesandnobles.com and other retail outlets in addition to being available on Lulu.com.  My cover was easy to implement and looked great on the master proof copy I got via mail.

Suddenly, I had published a book. There it was.  After all that work and time, I held in my hands my proof copy.  I gave it to Rochelle, since the Outtro is dedicated to her plus you know, she’s my wife and all. Then I set about mastering a hardback copy from the same files. 

I had a vague sense of how I wanted to market the book, but it mostly relied on Twitter and my blog to get the word out.  To be honest, my sole gauge for success for the entire effort was simple: Could I recoup the costs of editing and publishing packages, and the fee I promised Mark for the cover.  All told, that meant the book had to clear $1200 in revenue. I also knew I wanted to make the book available in DRM free PDF, DRM Kindle, and DRM Nook (since with the latter two you really cant get a good royalty mix unless you DRM)  I felt that was a good balance because it gave people freedom.  If they hate DRM, there’s the free PDF, which is viewable among a bazillion devices that have a PDF reader and adheres to a relative standard.  For those who want the convenience of Kindle or Nook and don’t mind DRM, there’s that option.  And even for those platforms I would enable DRM friendly options like text to speech and loaning so that people could feel free to get the text to people that had not bought it.

Lastly, I wanted something special at the high end for those who would be willing to pay more: Hardbacks only available through me that contained a personalized message.  The idea was that people would paypal me the cost, tell me their favorite thing and the name they wanted it personalized to, and I would email them a free PDF, and personalize a hardback and send it to them.

I launched, and through Twitter from myself and friends like Paul and Storm and Major Nelson and e and Laura and others I got a good launch bump to make me feel good about the overall project.

Two things I drastically underestimated: demand for the personalized hardbacks and demand for a Kindle version.  By far those two have outsold any other avenue to get the book. Formatting to get into Kindle and Nook was a bitch, for although Lulu had mastered to PDF, that didn’t translate to e-format basically at all.  So After some work on my part I paid an additional $99 to Lulu to remaster into .epub format.  Once that was done, suddenly import into Kindle and Nook was perfect (with the exception I had to do some manual HTML editing to turn footnotes into endnotes.  I thought for a moment about adding ‘Epub formatting done using NOTEPAD.EXE’ to the copyright page, but then again, why brag.)

By week one however, with just the PDF and softback, I ended up recouping my costs just entering the project.  By the end of the hardback experiment I had sold 343 signed personalized hardbacks.  Kindle?  Off the charts.  Nook? probably on par with the softbacks.

The hardbacks were tough on me personally.  I actually ship, receive, personalize, then ship out 343 books from 12.15 to 2.6. It was actually far more of a drain than I intended.  But I loved every second of creating personalized messages for fans.  So many of them were fun and creative.  Some standouts were the person who ordered from Tucson when the Gabriel Giffords shooting happened so I scrawled all over the shipping package that we were stronger together.  Or the marine’s wife who wanted to get her husband his copy before he shipped out and I could thank him for his service.  Or the guy who said he liked dinosaurs and I wrote an entire mini story in his book about how my pet Deinonychus had gotten loose and I even drew bloodstains all over the interior of the book.

You can’t connect with people so directly any other way than the way I chose, because somewhere just behind you off to the side is someone tapping their fiscal watch or their editorial calendar or their list of things you owe them just for being their product. With this method it was just me, and people who wanted to read what I had written.

At the end of the day, I’ve not sold near as many books as I wanted, but I have sold so many more than I was afraid of. And at the end of this process, I’m happy with my work, my control, and the product that people are buying.

The highest compliment a writer can receive is for someone to say “I liked your book so much I was sad when it was over. I didn’t want it to end.”  I’ve gotten that a couple of times lately, and every time I read it I get something in my eyes.

I’ll do some things differently for my next book, which is in progress for release later this year in the winter.  But if you’re reading this, and you have a copy of my book, thanks for supporting a model that lets a person like me reach so far.

My next post will detail some FAQ’s, like how the hardback process works in addition to announcing some new offerings and finally providing a centralized link for all options (Lulu, Retail, Kindle, Nook, etc)

The Story of my Book Part 2: The Publishening

So. I had what all writers actually covet, if they don’t know it until they actually have it and agree with it.  I had an edited manuscript. One where I agreed with every edit, and felt strongly the work was what I wanted to put forth for people to read. I can’t stress enough what a rarity this thing is to have before you actually seek a publisher.  In the traditional publishing model, you submit your heart and soul and have someone tell you it’s great then they submit it to their own editor who then proceeds like a woodchipper to shred words and ideas into the grist mill for commerce.

I know this, because I went down that road a ways, and was fortunate enough to BACK AWAY at high speed before it became too late.

After obtaining all the legal approval at work…well, I should briefly explain that.  You see, in fairness to Microsoft, I am a Microsoft employee, beholden to my employee agreement.  Which essentially means that anything I write about the company as an employee is, in fairness, the property of the company.  I’ve gotten a lot of shocked reactions at that, as if it’s unholy or something.  It makes perfect sense.  Microsoft has a vested interest in me, and I have a vested interest in Microsoft.  It only makes sense that anything I seek to further my own vested interest in me (that also involved Microsoft) get their review and ok.  Once that was achieved, it just fell down to the last, most difficult part: finding a publisher.

Luckily, through a connection at work I secured a well known publisher pretty quickly.  And thus began my long dark journey into realizing why publishing your first work in traditional media is probably dead.  I have no interest in embarrassing the publisher involved, suffice to say they were a well established voice in the geek/tech world and leave it at that.  I submitted my edited manuscript and they were extremely interested, I think mainly because it was edited already and there was little work on their part to focus towards publishing.  And so my manuscript was slotted into the hell I like to call, the “Editorial Calendar”

Every week for 12 weeks it was a different story.  “Oh we’re in the middle of an event, we’re meeting on your manuscript next week.  Don’t worry, everyone loves it!”  “Oh we just had a changeover of new incoming books.  We’re meeting on your book next week.”  “Oh, It got a good reception at the initial meeting, we’re now moving it to the next level.”  “Oh, the next level had to delay the meeting due to vacations.”

Every email started with “Oh,”.  Every conversation was couched in just how much they liked the manuscript and really thought it catered to the geek culture.  I began to despair around May when I was performing at W00tstock in Seattle and Portland, a big deal to me because I was giving up chances to market the book because I was in a holding pattern with the publisher.  I asked Wil his advice.  Without hesitation he said to drop everything and self publish.  And yet the cachet of being published by a well known name really appealed to me so I waited even more. 

Finally we got to the point of discussing royalties.  I forewent an advance which allowed me to push for the maximum amount of royalties: Somewhere between 9 and 12%.  On price points of 15.99 softback. Plus they owned a lot of rights relating to e-books and audio books.  My jaw dropped.  Not only was I being offered a pittance for the work, and sacrificing a lot of rights, but they also wanted to chain me to a promotion tour attending all their events and doing custom speeches and readings. This soured me deeply.  By self publishing I could garner north of 20% royalties and would retain full rights for everything.  I expressed to them the disparity and questioned why I would continue the conversation.  I was assured they were just a week away from the final meetings and agreements.  They wanted to make my manuscript a primary feature of their line up for the fall.

Four weeks went by.  When I finally investigated I discovered my rep who had been the advocate for my manuscript had up and left the company with no notice.  And now they wanted to start the process all over to evaluate my work against their other offers as if I had just submitted it.

This is where I seriously began to realize the last gasp of old media was essentially to tie someone up under the imprimatur of being published by a big name while never really intending to take the effort seriously.  For more than four months I had played the old media publishing game, trading paltry royalties for a badge of being “really” published.  I spent a long night after that email with a bottle of scotch re-reading my manuscript. 

It was a good book.  I knew that.  It wasn’t going to win awards, and at the end of the day if I earned enough to pay for the editing and publishing, I would be happy.  These were good stories.  Stories that I had now performed live and that audiences liked.

Mutually, the publisher and I kicked each other to the curb. After that I logged into Lulu.com and began the journey to self publishing.