Category: Misc

Amazon MP3’s on the Moon: Charging for your content on the Internet.

I’m writing this in part because I think it’s important to be transparent about what goes on in deciding you’re going to charge for something over giving it away, and what you set the price at. I’m not saying everyone has to agree with that statement, but I think it only helps new creators who want to self publish to understand what goes into asking people FOR TEH MONEYZ. I’ve had many people ask me about how I came to the price points for my books, or what I have on my site for advertising and why. After a recent review of some non-Microsoft income so that I could speak to lessons learned, I thought it might be a good time to talk about it here.

I’m always a little leery about advertising on my blog, or advertising at all as a matter of fact.  I never wanted the fact that I have a small following of truly nice people who are interested in what I have to say mean that I can feel I should make money off them. Plus Independent of my outside content creation, Microsoft certainly supplies me with a wage for my services.  In general, I’m very lucky to be where I am financially and certainly have no cause to get greedy about anything.

So when I actually sat down to try and figure out the price of my book, or when I bought a new server for my blog and moved to pay a co-lo fee in addition to my home Internet use to handle increased traffic, I had to weigh how much I wanted to provide out of my pocket just for the enjoyment of writing and doing Internet stuff so to speak, and what I would ever have to do with all that if I ever wanted to do something else for a while. In the end I made a decision that I wanted, at a minimum, for everything I was doing as a “hobby” for an audience to pay for itself in the event I was unable to pay for it otherwise.

So there are an associated set of costs to running a blog like mine, which receives a meager but still substantial tens of thousands of visits a day, as well as thinking about growth and time spent maintaining it.  There are other costs in publishing your work and making sure it’s of a quality that earns its price. When you tally it all up It’s not a lot, but there’s one thing I’ve learned in the new world of self-marketing and self-publishing: If you are afraid to analyze your costs against your goals and then ask for compensation against those factors, then congratulations you might as well be a graffiti artist.

Nothing against graffiti artists mind you.  There’s even a business in it I guess, but that’s few and far between and runs the risk of arrest.

I am enough of a capitalist to be ok with the concept of working hard, providing some stuff for free, then charging for the rest. The hardest part of this model is getting over asking people for money in return for what you create. And make no mistake, it’s actually damn hard to get over that.

I look at my blog as a staging area to figure out several things.  First, is the audience interested.  Second, is the content worth something as a starting place for something larger.  Third, does it actually entertain or interest me enough to do it.

Think of my blog as a place where you can almost always find the rough draft, or Cliff Notes versions of most of my writing for free.  To that end, I want the blog to pay for itself, no more. So for the blog I redesigned it recently to both highlight my book (and future books) and I also added an Google Adsense badge.  To further supplement blog costs, which again are rather trivial, I also occasionally link items I have bought via Amazon on Twitter as I am an Amazon Associate.

I’ve made a kind of peace with being an Amazon affiliate because I never advertise something that I didn’t buy or own myself. It brings in just enough typically per month to pay my Co-location fee. I quickly grew irritated and disenchanted with Google Adsense.  The badge never fit right in my page column and it never offered anything that anyone reading my blog would even begin to care about despite my configuring the topics.  Today I replaced it with a solution I LOVE.

Anyone who reads my twitter or the entries here on the blog knows I love music.  Between Zune marketplace, iTunes, and Amazon all offering .MP3 options that are DRM free, I feel comfortable pointing to those locations to purchase music.  Amazon’s Affiliate program allows me to put a badge on my site where I can advertise the last .MP3’s I bought from them.  In affect allowing me to have ad space on my site that is going to be far more relevant to my readers (hopeful) interest, but also allowing me to share great music I love and not feel like I’m shilling or shoving an ad for the latest “weird old trick to slimming your stomach” on people. The new badge off to the side lets you listen to the music as well.

I still need to do some fiddling, as I can either use music I have bought or select categories which would allow me to discover some on my own too. But for now I feel really good about promoting only things I myself purchased, in one of my favorite genres, music.

Setting the price of my book was a similar challenge. I had to rate it against what I thought the quality was for the content, the length in words, different editions, and what other’s were charging for similar content. In the end my goals weren’t to finance a new house or anything off the book.  I knew the topic was niche enough that it was never going to be a New York Times Best Seller ™.  So I settled on a tier of prices: one price for eBook that I felt was within the market range and provided options both DRM and not, and another price for softback and hardback within the same range. I’m not sure I hit it as best I could, but I certainly learned a lot and the pricing was absolutely not a failure. One thing I learned, Kindle is a HUGE sales platform.  I’ve sold more on that platform than any other. Second place was Hardback, and third place was a near tie between softcover and Nook.  Last place?  DRM free PDF.  Who’d a thunk it?

So I hope this is a little informative about what someone who has a day job thinks about when setting about how I am going to limit the financial impact to my family of my crazy Internet things. These are the things you think about when you are striking out as the Internet equivalent of a street vendor.

For my part sure I’d love to have hit the big money, no whammies jackpot between my blog and my book.  Who wouldn’t?  But I’m happy that people enjoy the blog and the book, and in the end throw enough coins my way to make sure I can keep doing it.  And it’s important to note that this model works for me because, again I am fortunate enough to have a day job.  The model can easily change when you make the big leap to leave that behind and focus on this type of thing full time.  In the end however, I’m happy the way things have turned out so far.

Thanks guys.  I really do appreciate it.

A Bullet Hangs Suspended

It took me a while to get to sleep last night.  Tossing and turning, I kept envisioning a bullet suspended in time. We don’t know yet what weapon was used.  We don’t know who pulled the trigger.  We just know the bullet, and another, hit their mark.

But while it hangs suspended in time, we’re different than today.  I’ve often written that if a liberal is a conservative who’s never been mugged, our entire country was mugged on 9/11. We became as that victim, fearing that noise inside the house or that shadow by the alleyway.  We internalized that fear in a myriad of ways and entrusted our government with what we thought were the tools to protect us: unprecedented oversight into our information and our lives. The fear abated somewhat, but is still present.

While that bullet hangs suspended, our chief concern is our economy or the price of gas.  A transient feeling that the past decade has been a lost period. Two wars that achieved operational objectives, but hardly feel like victories. Unrest in the Arab world that might mark the end of dictatorship and corruption, but doesn’t yet hold any promise of less extremism or more stability. We’re outraged at the intrusive measures taken when we travel, but we’re the ones who asked them to protect us.

At some point hopefully the victim receives a phone call.  The mugger was caught, killed in a shootout. At that moment the victim must confront a choice in how they move on: Is the mugging the source of their fear, or the mugger?

The bullet hangs suspended.  Then finds its mark, followed by another. The news delivered, and the initial spasms of cathartic celebration ensue.

I suppose the rest of it, confronting the fear of the mugging or the mugger, up to us now.

Doing some testing, and sharing an important video

Still messing about with the new capabilities of the blog.  One of the things I was always stymied about with Sharepoint is that it would never let me embed script or videos, so I always had to do things statically. No more! 

So I’m testing an embed of a video that is from an A&E special that is very important to me from the early 80’s.  It’s called “Moses Pendleton Presents Moses Pendleton” and it is about the world renowned founder of the Momix and Pilobolus dance groups. 

 

I love this special so much.  Not just because of the way it is filmed, or the subject (who is one of the most influential Choreographers in my lifetime), but because it taught me to appreciate an art I didn’t before.  And anything that does that, has to be special.

I could give you a lot of further preamble about why the video is important to me, but I think anyone who creates or wants to create or enjoys what others create will get it without me having to explain it.  Please enjoy.

MOSES PENDLETON PRESENTS MOSES PENDLETON

from J. Mitchell Johnson on Vimeo.

“You people simply believe forever, everything your TV has ever said.”

1% of the time, a rare 1 out of every 100, you get an interesting cab driver, in a situation where you can both enjoy each other’s company.

Last night was a mini reunion somewhat for JocoCruiseCrazy performers.  Molly Lewis, Mike Phirman, John Roderick, myself, and of course Jonathan Coulton (and his new band, The New Groove Emergency) converged on The Triple Door in downtown Seattle.  After a rousing show by Molly and Mike and  Jonathan and the band, we enjoyed a long evening together tellin’ stories and being geeks and such. Around three in the morning, the party broke up, we all promised to converge again at PAX East, and I caught a cab ride all the way back to Duvall, roughly a 40 minute ride from downtown.

I hate cabs.  99% of the time you’re trapped in a car that smells like the worst parts of the human body and a driver who is most interested in making terrible chatter talk or spending the entire drive talking on their cell phone while treating you to what might be best described as “The worst last ride you will ever take”

The night was dry, but it was windy and very cold standing outside the restaurant saying goodbyes. As much as I didn’t want the night out with my friends to end, I was eager to get home just due to the length of the ride.

I’d asked the reception at the restaurant to call me a cab, and as we we stood out there, there was a nice Prius cab parked immediately, and a traditional one drove up beside it.  One was obviously an opportunistic driver looking just for any fare that needed a ride, the Prius driver motioned me impatiently toward his car.  I walked toward the newish looking car at the exact moment the older car pulled up and the driver called out “Stephen?" 

I don’t know why I hopped into the cab that pulled up last minute and called my name.  It was an ancient cab, the driver looked young. But I felt some tug of fairness that this was the cab I called for, and the driver had been dispatched. The other guy had been hanging out to get a fare.  Nothing wrong with that, but instinct somehow clicked. I hopped in the older cab, made my final waves goodbye, and settled in for the trip. The cabby asked me where to, and I clearly stated up front we’d be driving a long way out to the sticks, but that I would tip well.  With a heavily accented lilt to his speech he asked if he could get gas first if he turned off the meter, I was his last fare of the night.

I said sure, rolling my eyes a bit thinking, sure you had to pick this cab. The driver’s accent caught me for a moment however.  Most of the cabbies in Seattle are Indian or Asian.  I thought for a moment and was able to place his accent as somewhere in Africa, probably north given his physical look.  He politely drove to the nearest station, turned off the meter, and proceeded to fill up the cab while I sat in the back and checked mail and twitter. After a brief amount of time, just enough for him to make sure he had the gas to and from, instead of filling the tank, he hopped back into the car and pulled away.

“How was your night?” he asked.

I thought about being so lucky to get to spend the past 6 or so hours with people I really was so inspired by.  I smiled looking out the window and said “It was good.  It was really good.” I suddenly realized we’d pulled away without his starting the meter again. “Hey be sure you start the meter,” I said.

The driver looked into the rear view at me and said “Oh that’s not a problem.”  He started the meter, a good 5 dollars less than it should be.  We merged onto the highway and he piped up, “not too much to drink though?” It was both a jibe and an inquiry.

I smiled, "No a couple of beers, I’m not going to throw up in your car.”

He laughed in that accent again, “It’s been a good night for me then as well.”

“Ok I give up, where are you from?” I asked.

“Ethiopia!” he stated proudly.

“Oh my god,” I said, “you people have the best food.”  I’d been introduced to Ethiopian food at a fantastic home style restaurant in Seattle near Capital Hill.  Rochelle and I spent an entire night gorging ourselves on Ethiopian beer and cuisine, family-style with a table full of strangers and friends from the region.

He laughed, “We’re not known here for our food.”

I explained that I’d been introduced by some locals to north African cuisine. “What is that amazing bread you have with your meals?”

The cabby laughed again, “injera. yes?”

“Yes,” I said, “Injera.”  I remembered the amazing sourdough taste of the flat and rubbery bread.  We used it to pick up highly spiced scraps of meat and vegetables. It was a fantastic time out with friends that greatly reminded me of the night I had just shared.

Outside the window, Lake Washington drifted by as we crossed the 520 bridge in near isolation due to the hour.

“I’ve not ever driven anyone who likes our food.” the driver said while I was stuck in a minor wormhole of an amazing cultural exposure.  I laughed a bit.

“No honestly,” he said, “you people still think we have no food in our country,” again that musical laugh came as he trailed off.

“Well,” I said, “American’s aren’t really known for following up on current events.”  I chuckled to myself thinking that was a clever snarky observation. 

“Yes, you people simply believe forever anything your TV once said.”

That statement, spoken with honesty not judgment, caught me off guard.  For while a generalization, if you combine the Internet with that point, it’s essentially accurate. He continued, explaining that he recently had a fare that asked him where he was from and when he noted he was from Ethiopia, they asked him how he learned to drive, since there were no cars there. He said in a kind of innocent bewilderment,  “No cars?  In Ethiopia? That is like saying there are not cars in Arizona!”

I sat in the back of this person’s car and I, instinctively, wanted to dispute his statement. But I thought of my own battles against those who wanted to play a rousing battle of “Someone is *wrong*, on the *internet*” Here’s a guy who knew the facts, and was simply expressing exaperation with someone who didn’t really know practically anything but was willing to weigh in anyway. No cars in Ethiopia.  I wondered if there was a nation anywhere on the Earth that had absolutely no cars.

“How long have you been in America,” I asked.

“Five years.”

“Your English is outstanding,” I said honestly, “I had to work out where I thought you were from.”

“Oh,” he said, “We’re taught English in Ethiopia in our normal schooling. A side effect from when the British withdrew. They taught us the words, but not the language.”

“I took French in my schooling, it was the same thing.  Words not the language.”

“In five years I learned to survive just the other day,” the cabby said.

Hillsides rich in trees passed by, suburbs of Seattle I knew well on my way home each day in my commute. 

We’d left the main highway and the driver needed my help to guide us out to my house. I looked outside the window as long drifts of blank lightless farmland went by, and I thought about what he had said.

“So, I love your bread,” I began, and I caught his glance back at me in the cab’s rear view mirror, “What do you like about here?”

I wish I could tell you I had an agenda about that question, and that is why I am writing this. I wish that his answer somehow made some wise political observation, an insight that cuts through our culture’s need to war between two parties or viewpoints.  He gave me an answer. I nodded.  It was a good answer. He said he liked meeting new people in his cab.

We drove up the long road to my house.  My cab driver was young.  Probably 25.  He crawled the taxi up the long stretch and said out loud in the pitch black street, lit only by the individual houses, “This is peaceful. This is a quiet place like my home”

It was. I took him at his word that it is.  The car drew up to the curb. I reached out and he handed me a credit slip.  I didn’t ask his name.  I didn’t know more about him than the half hour we’d talked.  I said, “Let’s shake hands.”

He turned back and grinned.  It was the best smile I think I would see in a year.  He held out his hand and we shook.  I tipped him generously, but shook his hand again as I handed him the credit card slip.

“I’m glad I’m your last fare,” I said, “have a safe night, and I hope you get home soon.”

Again he smiled, white teeth against black skin, and he said “My thanks, my thanks to you.”

I hear a lot of phrases, and I think of a lot myself.  But I like that one particularly.  “My Thanks, my thanks to you.”

In that moment I discovered my message I wanted to deliver at PAX East. But that’s next month. 

 

 

“You people simply believe forever, everything your TV has ever said.”

1% of the time, a rare 1 out of every 100, you get an interesting cab driver, in a situation where you can both enjoy each other’s company.

Last night was a mini reunion somewhat for JocoCruiseCrazy performers.  Molly Lewis, Mike Phirman, John Roderick, myself, and of course Jonathan Coulton (and his new band, The New Groove Emergency) converged on The Triple Door in downtown Seattle.  After a rousing show by Molly and Mike and  Jonathan and the band, we enjoyed a long evening together tellin’ stories and being geeks and such. Around three in the morning, the party broke up, we all promised to converge again at PAX East, and I caught a cab ride all the way back to Duvall, roughly a 40 minute ride from downtown.

I hate cabs.  99% of the time you’re trapped in a car that smells like the worst parts of the human body and a driver who is most interested in making terrible chatter talk or spending the entire drive talking on their cell phone while treating you to what might be best described as “The worst last ride you will ever take”

The night was dry, but it was windy and very cold standing outside the restaurant saying goodbyes. As much as I didn’t want the night out with my friends to end, I was eager to get home just due to the length of the ride.

I’d asked the reception at the restaurant to call me a cab, and as we we stood out there, there was a nice Prius cab parked immediately, and a traditional one drove up beside it.  One was obviously an opportunistic driver looking just for any fare that needed a ride, the Prius driver motioned me impatiently toward his car.  I walked toward the newish looking car at the exact moment the older car pulled up and the driver called out “Stephen?" 

I don’t know why I hopped into the cab that pulled up last minute and called my name.  It was an ancient cab, the driver looked young. But I felt some tug of fairness that this was the cab I called for, and the driver had been dispatched. The other guy had been hanging out to get a fare.  Nothing wrong with that, but instinct somehow clicked. I hopped in the older cab, made my final waves goodbye, and settled in for the trip. The cabby asked me where to, and I clearly stated up front we’d be driving a long way out to the sticks, but that I would tip well.  With a heavily accented lilt to his speech he asked if he could get gas first if he turned off the meter, I was his last fare of the night.

I said sure, rolling my eyes a bit thinking, sure you had to pick this cab. The driver’s accent caught me for a moment however.  Most of the cabbies in Seattle are Indian or Asian.  I thought for a moment and was able to place his accent as somewhere in Africa, probably north given his physical look.  He politely drove to the nearest station, turned off the meter, and proceeded to fill up the cab while I sat in the back and checked mail and twitter. After a brief amount of time, just enough for him to make sure he had the gas to and from, instead of filling the tank, he hopped back into the car and pulled away.

“How was your night?” he asked.

I thought about being so lucky to get to spend the past 6 or so hours with people I really was so inspired by.  I smiled looking out the window and said “It was good.  It was really good.” I suddenly realized we’d pulled away without his starting the meter again. “Hey be sure you start the meter,” I said.

The driver looked into the rear view at me and said “Oh that’s not a problem.”  He started the meter, a good 5 dollars less than it should be.  We merged onto the highway and he piped up, “not too much to drink though?” It was both a jibe and an inquiry.

I smiled, "No a couple of beers, I’m not going to throw up in your car.”

He laughed in that accent again, “It’s been a good night for me then as well.”

“Ok I give up, where are you from?” I asked.

“Ethiopia!” he stated proudly.

“Oh my god,” I said, “you people have the best food.”  I’d been introduced to Ethiopian food at a fantastic home style restaurant in Seattle near Capital Hill.  Rochelle and I spent an entire night gorging ourselves on Ethiopian beer and cuisine, family-style with a table full of strangers and friends from the region.

He laughed, “We’re not known here for our food.”

I explained that I’d been introduced by some locals to north African cuisine. “What is that amazing bread you have with your meals?”

The cabby laughed again, “injera. yes?”

“Yes,” I said, “Injera.”  I remembered the amazing sourdough taste of the flat and rubbery bread.  We used it to pick up highly spiced scraps of meat and vegetables. It was a fantastic time out with friends that greatly reminded me of the night I had just shared.

Outside the window, Lake Washington drifted by as we crossed the 520 bridge in near isolation due to the hour.

“I’ve not ever driven anyone who likes our food.” the driver said while I was stuck in a minor wormhole of an amazing cultural exposure.  I laughed a bit.

“No honestly,” he said, “you people still think we have no food in our country,” again that musical laugh came as he trailed off.

“Well,” I said, “American’s aren’t really known for following up on current events.”  I chuckled to myself thinking that was a clever snarky observation. 

“Yes, you people simply believe forever anything your TV once said.”

That statement, spoken with honesty not judgment, caught me off guard.  For while a generalization, if you combine the Internet with that point, it’s essentially accurate. He continued, explaining that he recently had a fare that asked him where he was from and when he noted he was from Ethiopia, they asked him how he learned to drive, since there were no cars there. He said in a kind of innocent bewilderment,  “No cars?  In Ethiopia? That is like saying there are not cars in Arizona!”

I sat in the back of this person’s car and I, instinctively, wanted to dispute his statement. But I thought of my own battles against those who wanted to play a rousing battle of “Someone is *wrong*, on the *internet*” Here’s a guy who knew the facts, and was simply expressing exaperation with someone who didn’t really know practically anything but was willing to weigh in anyway. No cars in Ethiopia.  I wondered if there was a nation anywhere on the Earth that had absolutely no cars.

“How long have you been in America,” I asked.

“Five years.”

“Your English is outstanding,” I said honestly, “I had to work out where I thought you were from.”

“Oh,” he said, “We’re taught English in Ethiopia in our normal schooling. A side effect from when the British withdrew. They taught us the words, but not the language.”

“I took French in my schooling, it was the same thing.  Words not the language.”

“In five years I learned to survive just the other day,” the cabby said.

Hillsides rich in trees passed by, suburbs of Seattle I knew well on my way home each day in my commute. 

We’d left the main highway and the driver needed my help to guide us out to my house. I looked outside the window as long drifts of blank lightless farmland went by, and I thought about what he had said.

“So, I love your bread,” I began, and I caught his glance back at me in the cab’s rear view mirror, “What do you like about here?”

I wish I could tell you I had an agenda about that question, and that is why I am writing this. I wish that his answer somehow made some wise political observation, an insight that cuts through our culture’s need to war between two parties or viewpoints.  He gave me an answer. I nodded.  It was a good answer. He said he liked meeting new people in his cab.

We drove up the long road to my house.  My cab driver was young.  Probably 25.  He crawled the taxi up the long stretch and said out loud in the pitch black street, lit only by the individual houses, “This is peaceful. This is a quiet place like my home”

It was. I took him at his word that it is.  The car drew up to the curb. I reached out and he handed me a credit slip.  I didn’t ask his name.  I didn’t know more about him than the half hour we’d talked.  I said, “Let’s shake hands.”

He turned back and grinned.  It was the best smile I think I would see in a year.  He held out his hand and we shook.  I tipped him generously, but shook his hand again as I handed him the credit card slip.

“I’m glad I’m your last fare,” I said, “have a safe night, and I hope you get home soon.”

Again he smiled, white teeth against black skin, and he said “My thanks, my thanks to you.”

I hear a lot of phrases, and I think of a lot myself.  But I like that one particularly.  “My Thanks, my thanks to you.”

In that moment I discovered my message I wanted to deliver at PAX East. But that’s next month.