Just about the only bad thing about being a hardcore gamer/entertainment freak and working at Xbox is the fact that you get exposed to TOTALLY AMAZING JAW DROPPING AWESOME SHIT that is top secret.
We’ve had the new Xbox UI, content deals, and progress on the top tier titles in the works for months now, and EVERY DAY has been TORTURE having to keep it secret.
I can’t stress this enough, you walk into a meeting, get shown something that you think is the coolest thing ever (like install to hard drive or the avatars or what have you) and then you can’t even tell your wife. For months.
It’s basically like you get to have sex with Angelina Jolie, however you want, as often as you want, but you can’t tell anyone. And if someone asks you have to look all blank and go "Really, I have no idea what you are talking about."
So today was totally cathartic for me. You guys are going to love what we’ve got cooking. The teams are all on notice: shit is public now. You guys are expecting every ounce of goodness we announced today.
This fall, for the first time in video game console history, the next generation takes place inside the present generation. No new console required. You guys are going to totally dig the changes to Xbox LIVE and the stuff we’re planning.